GET THAT PERFECT NEW YEAR’S KISS WITH SM BEAUTY SECTION

Time to kiss your old lips away and pucker up a new look? There are a million and one tricks, but the best ideas for your lips are all about blending shades to skin or colors to clothes. Mix it up with your skin tone or wardrobe and see what look catches your fancy. Be bold and don't shy away from trying something new! Here are some of the season's hottest lip tricks straight from the most luscious lips in Hollywood. Take them anywhere you go! Drop by the Beauty Section of SM Department Store and pick one to level up your lipstick fashion!

When you talk about the best Hollywood lips, not many puckers come close to Angelina Jolie's. Supple, sexy and succulent, they're the best in the biz. So how does she get 'em? And how do you put on some vampy and sultry Angelina lips? Just follow these simple tips. For any look, it's about keeping it real and knowing what you're going for. Whether you want a natural look for everyday pretty.   Maybe something to match your plans to paint the town red? Or if you're feeling playful and want to flirt with bolder shades like pink. We've got some of Angelina's secret looks right here!

NATURAL BUT FLIRTY

Want to keep things natural? Peachy lips are pretty! Going pale is real and genuine, it never hurt anybody. To plump lips up, dab more color in the center. Finish it off with gloss and try to experiment, think one shade above your skin color. It's au naturale Angelina at its finest.

Maybelline Baby Lips Pink Glow (P499)

For the kissable Angelina pout! It’s an 8-hour moisturizing balm that contains exclusive blooming pigments react with your unique chemistry, instantly transforming from colorless to a tint of pink upon contact with lips.

Discover the next generation of lip balms with color-changing Baby Lips—it’s serious lip care with a pop of color! Protect your lips from external aggressions and give your lips some tender lovin’ care with Baby Lips Pink Glow for pink lips that are truly you!

Available in 2 perfectly pink shades: Pink Blast and Baby Pink

Elf Lip Stain Gloss (P249.75)

Achieve full coverage that lasts for hours with this long-wear formula. Enjoy silky matte color or layer on the moisturizing clear gloss for a shiny look. With key Vitamins A & E your lips stay smooth all day long.

 

Lip Ice Sheer Color (P145)

For instantly unique pink lips. Available in 2 variants: Strawberry and Fragrance-free.

Goes on clear, then changes to a subtle pink that enhances the natural beauty of your lips. Enhanced with Beeswax for extra moisturizing.Enriched with natural ingredients of Shea Butter, Macadamia Nut Oil, Jojoba Oil, Ternifolia Nut Oil, and Aloe Vera Oil Extract to keep lips moisturized, smooth and healthy. Contains effective anti-oxidant Vitamin E to help delay aging and protect from harmful UV rays.

Lip Ice Color Lipbalm (P125)

For a tint of color! Available in 3 tantalizing shades: Sweet Rose, Pretty Pink and Candy Apple. Gives natural and lovely color for soft and beautiful lips. Formulated with water microspheres for super moisture retention. Contains Vitamin E, Lanolin Oil, Meadowfoam Seed Oil and Mango Seed Butter to keep your lips soft and moisturized. SPF15 provides sunscreen protection.

SULTRY AND VAMPY

Want to go foxy? Dab and blend, baby! Blue-based reds make teeth look ivory white. Use subtle shades to ease into the color or harder shades for ultra-glam looks. The darker the more dramatic. Experiment laying it on thick or sheer. And if you're heading out, it's fun to match a thin line of sparkling eyeliner. It's a surefire to bagging your own Brad Pitt. 

Maybelline Color Sensational Lasting Lipstick – Very Cherry (P399)

The secret to Angelina's ruby red lips are here! Draw attention to your kissable lips with Maybelline Color Sensational Lasting lipsticks in Very Cherry, Are You Red-dy, and Red Revival. The satin texture and long-lasting moisture will make your lips sensationally smoother.

Color is purer, crisper, and creamier. The intense color pay-off and luxurious feel create a new indulgence in lip color. Fall in love with red lipsticks all over again with Maybelline Color Sensational Lasting Lipsticks!

Available in 20 eye-popping shades.

Lip Ice Color Gloss (P125)

For added shine and gloss! Comes in 3 dazzling shades: Summer Pink, Pearl Pink and Candy Apple. Hydrates as it glides, creating a stylish luminous finish

Contains Macadamia Seed Oil, Aloe Extract and Lanolin Oil to keep lips soft and moisturized. Contains effective antioxidants of Vitamin E to help delay aging and  maintain healthy lips.

FLAWLESS PROTECTION

Though you've got those luscious lips on by now there's one thing you have to factor in. Weather. Angelina's legendary lips work great in the northern climate. But out here in the tropics, the elements may cause you a bit of trouble from time to time. So rub on some of these lip protectors and keep the look in place!

Mentholatum Therapy Lipbalm (P99)

Contains camphor for fast and effective relief. Relieves soreness and burning caused by sun, cold and harsh weather. SPF15 provides sunscreen protection.

Mentholatum Therapy Lip Gel (P108)

Fast-acting relief for extremely dry and chapped lips. Contains Camphor

Relieves soreness and burning caused by sun, cold and harsh weather. Superior moisture retention formula

Lip Ice Fruity (P89)

Moisturizing lipbalm with SPF and cooling sensation. Comes in 5 fruity flavors: Strawberry, Apple, Lemon, Grape Blackcurrant and Orange Mandarin. With natural moisturizing ingredients, color free and cooling sensation. SPF15 provides sunscreen protection. Recommended for daily use.

There you have it! The rundown on the latest in lip fashion! So now, head on over to the Beauty Section of SM Department store where your can try a million and one ways to liven up your lips of old. We said Angelina Jolie's lips were the greatest but we never said you couldn't achieve it! 

New Year, New You at SM!

Out with the old and in with new! It's the classic theme on everyone's mind as we usher in the coming year. As the ball beings to drop, so should our bad habits and old selves. That's why this new year, start it right. Why not sparkle like fireworks and come out with a new and improved look! Your first New Year's resolution, welcome in a brand new you!

So get ready to brush up and touch up with some new makeup finds! To get the smashing new makeover, it's as much a what-you-put-on as it is a how-you-put-it-on. And that's exactly why we're here to give you the 101 on what you should you be rubbing and dabbing on your skin. Because only the Beauty Section at SM Department store has the right stuff for you! From your lips to your lashes, everything in between and all around it, we'll help you get a good-looking new year and an even better looking new you!

My Lips, My Lips, My Lips 

Love your new, hip and revamped lips. The most attractive lips are also the most luscious. So never leave without putting on some moisture where it matters. Lube up those lippity-lips of yours and shine like a bright new star! Sparkling!

Loreal Paris Shine Caresse (595)  For every young woman who’s dreamed of wearing sensual colors combined with a light, modern shine for naturally luscious lips!

Fresh, sensual brilliance Shine Caresse redefines shine to make it more natural and more modern thanks to a moist-look effect. New-generation lip color for dual results: beautiful shades infused with a fresh shine to bring out the natural beauty of your lips with the gleam of a candy-colored caress.

Shine Caresse, a one-step, easy-to-apply fluid texture for uniquely brilliant, fresh, modern results.Shine Caresse’s ultra-light fluid texture immediately melts onto the lips for a long-lasting moist-effect combined with completely unprecedented comfort and freshness, redefines shine with an all new sensation of soft, moist lips.

8 BABY DOLL SHADES

Easy-to wear, bright, candy-colored shades from the most vibrant fuchsia to the softest nude. From corals to peach to gentle pinks, the Shine Caresse palette flatters your complexion, enhances your smile and lifts your spirits!

Maybelline Color Sensational Lasting Lipstick – Very Cherry (P399)

The secret to Angelina's ruby red lips are here! Draw attention to your kissable lips with Maybelline Color Sensational Lasting lipsticks in Very Cherry, Are You Red-dy, and Red Revival. The satin texture and long-lasting moisture will make your lips sensationally smoother.

Color is purer, crisper, and creamier. The intense color pay-off and luxurious feel create a new indulgence in lip color. Fall in love with red lipsticks all over again with Maybelline Color Sensational Lasting Lipsticks!

Available in 20 eye-popping shades.

Cheek To Chic

Blush, gloss, glow, bronze! These are the magic ingredients to wildly exciting and flawlessly healthy cheeks. Go with a pink flush, rosy up with red or get a natural blush. The cheeks are the legs of the face. So, don't a make a mistake and leave these unattended. Make them look splendid!

Majolica Cream de Cheek (P495) Supple and glossy colored cheeks in an instant. A cheek color that blends in effortlessly. Leaving a natural healthy glow.

A gel cream type with gloss that spreads on smoothly. Its soft texture leaves no sticky feeling. Blends in perfectly to moisturize and maintain a long-lasting color.

Treatment effect to keep dry-prone cheeks moisturized at all times. Contains

Macadamia nuts oil and vitamin E derivatives. This gel cream spreads evenly without clumping. Great color in an instant and a long-lasting

gloss finish.

In Raspberry cream, Coral cream, Shell Pink cream and Custard cream.

Max Faxtor Miracle Touch Creamy Blush (P545) Foundation might perfect your skin but a hint of cream blush is the secret weapon to a healthy glow. Now you can create the ultimate skin finish yourself with new Miracle Touch Creamy Blush. Designed to perfectly compliment the flawless results of Miracle Touch Foundation, this blend-easy blusher adds a radiant, dewy flush to all skin-types. Unlike powder blushers it also stays looking freshly applied throughout the day.

Elf Studio Contouring Blush & Bronsing powder (P249.75) Create a healthy and natural glow all year long with the Contouring Blush & Bronzing Powder. The Blush highlights the cheeks to add a flush of color, while the Bronzer accents and contours cheekbones for beautiful definition. This convenient compact has just what you need to achieve a gorgeous glow anytime, anywhere.

Lashes & Eyes Surprise

They say the eyes are the window to the soul. So let everybody know the beauty you hold. Glam and glitter your eyes so your beauty exudes inside and out. Line those lashes with product that lasts. Make those eyes burst with intense color. Then you can look to the new year with bright and beautiful lookers!

Maybelline Eye Studio Lasting Drama Liner (P399) Maybelline New York, the world’s leading cosmetics brand, introduces superb liner technology in one of our most beloved products. Eye Studio Gel Liner takes eye artistry to a whole new different level. Thanks to a high concentration of pigments, it gives an intense color payoff that lasts all day. Its creamy formula gives this liner the smoothest glide for application. Oil-free, waterproof, and it lasts for 24 straight hours. It’s everything you’d want in an gel liner, and more.

Maybelline Eye Studio Lumineyes (P449) Want an eye color that you can wear all day until you party all night? The Eye Studio Lumineyes Eye Shadow palette comes with the first-ever illuminating color-control primer, with smoothening and adhering ingredients that evens out and brightens the eyelid, creating a perfect canvas for eye shadow pigments. The result? Eye shadow lasts longer, color is more even and more luminous.

Each palette is the perfect marriage of concentrated pigments and a luminizing topcoat. Sweep on this brilliant eyeshadow on your lids and watch your eyes transform from drab to fab. Its patented Lumineyes eyeshadow technology has ultra-smoothening and adhering ingredients that even out and brighten eyelids, creating the perfect canvas for eyeshadow color that truly dazzles.

The result? Dazzling party-perfect shades that last longer, appear more even, and illuminate the eyes.

 

Elf Studio Mineral Infused Mascara (P249.75) Mineral Infused Mascara creates fuller, healthier looking lashes. It enhances lashes for a naturally thicker and more volumized look. The long-wear formula and unique silicone brush creates clump free and defined lashes that last all day.

Majolica Trick on Liner (P595) A gel liquid eyeliner that delivers long lasting glossy and defined lines for lashes and body tattoos. Can be used as an eyeliner or to create designs on body. A liquid gel type liner that defines with precise and intense colors. Sweat, oil, tear and waterproof. Glides on smoothly and evenly on skin. Long-wearing color stays true and looks natural all day long. Glides on Treatment effect to keep dry-prone cheeks moisturized at all times. Contains Macadamia nuts oil and vitamin E derivatives. Fine brush type. In black clown and rose clown.

Nail That Look

Doll up those delicate fingers. It's a cute and pretty accent that will add to your overall hotness! This time you don't have to worry about the tediousness of it all. Nail art is best enjoyed with ease. Grab this DIY nail salon find and you'll get fingers looking good in no time!

Loreal Paris le nail art (P395) Discover the new generation of nail stickers, with the most qualitative offer ever.  Inspired by the most luxurious fabrics from Couture houses in Paris, L’Oreal Paris comes up with the newest nail sensation – Color Riche Les Nail Art.

For the 1^st time in 3D, L’Oreal offers a full nail art sticker range for the most avante garde nail look. So quick, so chic. Nail art has never been this easy!

BYS Nail Polish (P249) All the classic shades you've grown to love or find something more individual. Over 80 colours and counting!

The new year will be exciting! Think of all the wonderful things it will bring. And now, you have more things to be thrilled about as you imagine the awesome things your new looks will bring! So gear up the makeup. Rub, dab and line. Experiment, have fun and keep your skin protected at all times! From the Beauty Section at SM Department Store, have a merry holiday season and may you have a happy new year with a pretty new you!

Get a holiday makeover at SM Beauty Section

During this season of parties, reunions and other gatherings, creating the right look—the one that makes you glam and fab but still letting you be you---can seem like a challenge. Is there enough time? Are you doing things right?

Well there’s no more need to fret and stress yourself out: just follow these three easy, sure-fire make-up styles courtesy of the SM Beauty Section in all SM Department Stores. 

ROCKIN' ROSY GLOW

Let's start with basics: Begin with a shiny pink blush on your cheeks. Enhance with mauve, rose or maybe aubergine eye shadow to match your eyes with your rosy color.

Lastly, top it off with a dash of lip color. Plum, burgundy or rose shades work like magic. Find pure glosses and lipsticks to maintain a light and luscious look. Holding this color is all about lining the lips with a pencil of the same shade.

This creates a natural, fresh and even-toned color. It’s vibrant and glowing but looks like you didn’t put anything on. Remember: stick to the same color group to create a balanced look that leaves a soft, natural look.

Create this look with the following products from SM Beauty Section:

Loreal – Lucent Magique BB Cream (price to follow) blends skin-perfecting pigments that reveals a flawless finish with a glowing complexion. Use this to achieve a girl-next-door glow or campus crush face.

Max Factor Miracle Touch Creamy Blush (P545) creates a healthy, rosy glow. It's an easy to blend blusher that adds radiance and a dewy flush to all skin types. It lets you stay looking young under all types of weather.

LOREAL PARIS MISS CANDY LIPSTICKS (P675) is infused with the classic Color Riche NutriShine formula - lip balm + lip color + lip gloss in one. With sweet candy scents & flavors, it moisturizes the lips with its classic balmy texture & finishes with a yummy shine. This limited edition collection is available in 4 candy shades: Miss Marshmallow, Miss Orange, Miss Raspberry and Miss Strawberry.

MAX FACTOR COLOR ELIXIR LIPSTICK (P595) is perfect for creating glamorous lips that look healthier too. This contains a 60% blend of skin emollients, conditioners and antioxidants including vitamin E, for instant fabulous colour and smoother, softer lips.

PARTY PURPLES

For that bold, beautiful party look, choose purple shades. If you do this right, it’s a ticket into any VIP lounge. For a sexy smile that shines all night, line and fill your lips, so you get a balanced layer of color that won't fade. Now, brush your lips with color. Dust some powder right over the pencil to allow the color to set in. Dabbing a Kleenex over the lips and dusting over works wonders as well.

Plain grape, sugar plum or shades of fuchsia and magenta stand out. A simple gloss gives you that subtle sparkle. For an edgier look, work with more full-bodied colors.

Next, rub on some eye foundation to even out your skin tone, outline the upper lashes with dark blue liner. Add a whiff of eye shadow in the amethyst or other blue hues for a special smoky eye effect.

And remember, for that blooming flush or beautiful glow, color is everything. The secret is in mixing and matching the right shades and hues with your complexion to achieve this awesome effect!

To be the ultimate party standout, be sure to use the following:

Revlon Colorstay Whipped Crème (P975) has a mousse-liken texture, it provides a silky balance to the lips for a look that’s fierce and flawless..

MAX FACTOR LIQUID EFFECT PENCIL (P475) combines the easy application of an eye pencil with the lasting effects of liquid eyeliner.. Available in Green Glow, Violet Voltage, Brown Blaze, Silver Spark, Lilac Flame, and Black Fire.

MAX FACTOR 24 HOUR FROM FALSE LASH EFFECTS (P745) is infused with a primer that surrounds your lashes and creates volume. The mascara particles stick to your lashes, not to each other. You get dramatic looking, smudge-resistant lashes that keep on fluttering. 

COVERGIRL SMOKY SHADOW BLAST (P525) has two different, specially contoured ends, making it easy to create a bold, colorful, smoky eye. Results in a bold, spotlight- ready look loved by today's hottest makeup artists.

COVERGIRL OUTLAST LIPSTAIN (P445) is best if you’re looking for luscious, long- lasting glam.. It's water-based colorant that gives lips a beautiful, lightweight flush of color that won't come off; lasting for hours without the heavy look or feel of an ordinary lipstick. Its pen-like precision applicator makes it easy to define your lips.

THE GOLDEN RULES

Finally, there’s the look that goes well with the golden shimmer of holiday lights. It evoke a soft, warm tint like baked cookies, clear wine, oranges and the like. It's the beach bum tan that heats up your look for the cooler season.

The secret here is to work up the eyes while keeping your cheeks and lips beaming with a crisp, natural gleam. Use a deeper, darker shade of brown eye pencil to line the lashes then detail with a brush. Bronze or brass copper go around the eyelids.

To really bring out your face, gently dash some light golden shadows in the inner corners of the eyes, just by your nose.

For the lips, make sure to keep their color within the same hue. Champagne, red, even sienna is just right.For that sun-golden finish, embrace your cheeks with bronzer or something in the warm peachy blush family. Experiment with more color but not too much.

There's nothing more enthralling like a bold, intense stare. In person, it mesmerizes. In photos, it can touch the soul. So add a dash of volume to your lashes, puff some smoky shadows, and line those eyes with a passionate flame.

For this look, be sure to check out these products:

COVERGIRL LASH BLAST VOLUME (P575) adds volume to lashes with its patented formula and patent-pending brush, both designed to max out each and every lash, leaving the ultimate big-lash look. It's also waterproof, smudge and smear proof! 

MAX FACTOR SMOKY EYE EFFECT EYESHADOW (P595) lets you achieve that runway model, glamorous vibe. It shades, blends and defines your eyes for this season’s sultriest, sexiest looks. Its double-ended application system has 2 distinctive tips designed to make smoky eyes easier than ever. Choose from 6 must-have velvety shades to flatter your skin and work with your style.

Max Factor Colour Effect Flipstick (P625) is a must-have make-up tool with a rich creamy shade and a lighter shimmering hue. Use this to make an impression the cameras will love.

MAYBELLINE JEWELS COLLECTION (P399) illuminates your color because of the deep jewelucent pigments. It has a creamier feel because of the nourishing honey nectar. This captivating jewel collection comes in 8 deeply provocative shades. 

TONY MOLY CRYSTAL BLUSHER 07 BRONZE BROWN (P298) is the gold standard in blushing – a matte tan that contours by feigning shadows in areas you want to look slimmer.

Max Faxtor Angeles Elixir 2 in 1 Foundation + Serum (P895) keeps the skin moisturized and shielded to help you look and feel your best. Its well-blended, “elixir” formula delivers instant medium to high coverage – through special light-reflecting pigments, resulting in a golden look in every photo.
Try out these makeover tips and be all-out gorgeous and glamorous this holiday season—go now to the SM Beauty Section at an SM Department Store near you. 

SM Beauty Section lets you look fab in your Christmas photos

This Christmas season, with parties and gatherings happening all over, your face is sure to end up in photos posted on Facebook, Twitter and all the social network: wouldn’t you want to make sure that you look fab and beautiful in all of them?

The Beauty Section of all SM Department Stores is a treasure trove of make-up options that will surely make you fab and photo-ready wherever you go. Create the right look for the right occasion with these products, all available at the SM Beauty Section.

Fresh Face of the Family

For family affairs, the fresh and natural look is your best option. Create a relaxed, refined and genuine look that shines through in every family pictorial. The trick is to go for fresh, flawless skin with that no-make-up look with an au naturale effect. To achieve this, go for the following products:

Cover Girl Clean Sensitive Skin Liquid (P525) lets your skin breathe, goes on easily, and blends perfectly, so you have the look of great, natural skin. Its Sensitive Skin formula is fragrance and oil-free, helping minimize irritation and redness for those with delicate skin.

Majolica Majorca Cream de Cheek (P495) is a cheek color that effortlessly gives you your natural healthy glow. Macadamia nuts oil and Vitamin E derivatives create a soft texture that leaves no sticky feeling; it blends perfectly for a moisturized, long-lasting natural color.

Cover Girl Clean Sensitive Skin Pressed Powder (P425) gives you a fresh, natural look that lasts. Its shine-free formula helps make pores less visible, so skin looks soft, smooth and naturally beautiful. It’s fragrance-free, giving you a clean, fresh finish long after the photos have been taken.

Fierce Party Girl
For an office party, it’s time to get fierce and strut your stuff. Go for versatility—so you look awesome in your photos, whether it’s a shot of you and your friends having drinks, dancing, or simply posing for a glam or wacky group shot. These products are great for a glammed-up range of looks, from sophisticated to rock-on.

Majolica Majorca Lash King (P795) lengthens, adds volume and separates your lashes for captivating stares. This waterproof mascara is the first in Majolica Majorca’s history to contain 5mm super long fibers that latch on seamlessly. Its Acrobat Catch Brush has a two-way spiral comb that focuses on coating the middle lash while separating lashes at the side to give your lashes that celebrity fan-out effect. 

Tony Moly 7 Days Tattoo Eyebrow (P398) is a natural self-tattoo eye brow that lasts for 3-7 days. The long-last liquid effect won't fade even after a shower. It’s made of natural botanical ingredients to avoid skin irritation; the mild dye and volatile polymer quickly absorbs and stays on the skin. For an edgier look, brush on some ink and watch everyone's head turn your way!

Glossfinity Nail Polish by Max Factor (P245) is a brand new nail polish with a completely new formula, new trendy colors and a newly designed brush that keeps nail varnishes flawless for up to 7 days. Use this to add attitude to your style and awesome accents to your aura! 

Revlon Colorstay Whipped Crème (P975) won't flake, cake or give your skin that awful heavy feeling. Mousse-like in texture, it's silk for the skin balancing it for a flawless look. See how fierceness becomes you when you put this on.

Blooming Barkada Buddy

For that year-end reunion dinner, release your inner campus cutie. Surprise them all with an easy, breezy look that’s magazine cover-worthy. Turn on the charm with a bright complexion and a plumped-up look with this make-up selection:

Loreal – Lucent Magique BB Cream blends skin-perfecting pigments that creates a flawless, clear, and lit-from-within complexion. Use this for a laid-back, natural, girl- next-door look. 

Max Factor Colour Effect Flipstick (P625) channels the artist in you. Use this must- have make-up tool for lip artistry and a rich creamy shade and a lighter shimmering hue.

Majolica Majorca Brow and Lash Colorist, P595 lets yo match your hair color and makeup. A single stroke will brighten and color your brow and lashes instantly. Create a fluffy finish without clumping. It also helps keep unruly hair strands in place and gives lashes and brows some color boost. 

Revlon Age Defying and DNA Advantage Cream Make-Up (P825) fights the signs of aging by combining makeup + powerful anti-aging skincare to help protect skin's DNA. 96% of women who use this experience flawless, younger-looking skin in two weeks. Lines and wrinkles are visibly diminished while skin is refreshed, hydrated, and revitalized.

Vavavoom Vacationer

For an out of town holiday, use makeup that achieves that beautiful, natural postcard look but still protects your skin from the effects of weather, the outdoors, and the sun’s UV rays. Bring these products along for a golden vacation!

TONY MOLY Expert 3D Collagen BB Cream SPF40 PA+++ (50mL P978) contains Golden Peptide which effectively synthesis collagen on skin. It’s a skin restorative that fills-in wrinkles to make skin look flawless. It has Organic Lavender Extract to boost and restore damaged skin. It’s also infused with a β-Glucan substance that protects the skin against UV rays. 

Max Faxtor Ageless Elixir 2 in 1 Foundation + Serum (P895) keeps skin moisturized and shielded from the sun. The secret ‘elixir’ formula gives instant medium to high coverage through specially treated pigments that reflect light.

Max Factor Miracle Touch Creamy Blush (P545) is perfect for achieving that healthy glow outdoors. The blusher easily blends and adds radiance and a dewy flush to all skin types. With this, you can stay youthful-looking and carefree under all types of weather.

Shop now at the Beauty Section of SM Department Store to create these looks that make you confident every time someone snaps your photo—and go viral while looking fabulous.